Mobile Nations Acquires TechnoBuffalo to Complement its Portfolio of Tech Media and Shopping Enablement Brands
Positioned at the Intersection of Tech, Entertainment and Culture, The New TechnoBuffalo Aims to Inspire and Help Consumers Achieve The Ultimate Modern Lifestyle
January 7th, 2019 - Las Vegas, Nevada (CES): Mobile Nations, a digital publisher reaching more than 50 million consumers a month through its portfolio of consumer brands, announces it has acquired TechnoBuffalo, a globally recognized mobile technology brand. Mobile Nations existing specialist and tech enthusiast brands, which include Android Central, iMore, Windows Central, CrackBerry, and CordCutters will be complemented by TechnoBuffalo’s consumer-centric approach to its content strategy.
Key Deal Highlights:
Jon Rettinger, founder of TechnoBuffalo and popular YouTube creator, will retain and rebrand his YouTube channel and continue to pursue his passion for creating videos under a new persona-driven brand
Several TechnoBuffalo content creators will remain with Mobile Nations
Nirave Gondhia will lead the new TechnoBuffalo growth strategy in the role of Site Manager. The company will migrate TechnoBuffalo onto its proprietary content publishing and community platform and shopping enablement tech stack. The full integration of TechnoBuffalo into Mobile Nations is expected to be complete by the end of Q1 2019.
Commentary from Marcus Adolfsson, CEO of Mobile Nations:
“We’re excited to welcome TechnoBuffalo to the Mobile Nations family and appreciate Jon entrusting us to steward the brand. TechnoBuffalo will bring entertainment and culture coverage to our existing tech focus, and we plan to invest significant resources to grow this legendary property.”
Commentary from Jon Rettinger:
“My passion lies in video creation and it’s what I most want to pursue personally. I knew I couldn’t give operating TechnoBuffalo and producing video both the amount of attention they deserve, so felt the time was right to find a new home for TechnoBuffalo. I’m so glad Mobile Nations was excited to pursue this opportunity - their reputation in the tech publishing space is unparalleled and I know they will breathe new life into it. I also want to thank all of our readers and staff through the years for their support."
Commentary from Nirave Gondhia:
“TechnoBuffalo has a pedigree of excellent consumer tech coverage, and we will continue to uphold that reputation as part of the Mobile Nations family. The way this team has approached helping consumers find the right smartphone, decide which laptop will be their next, and even learn about the next hit movie has made them experts in this field. We're excited to take TechnoBuffalo to the next level with our growth-focused content strategy, empowering consumers to make smarter purchase decisions beyond conventional mobile tech.”
Stay tuned for the reveal of an all new TechnoBuffalo.com later this year!
About Mobile Nations
Mobile Nations is the largest independent digital publisher focused on consumer electronics, combining content, community and commerce to deliver unique shopping enablement solutions. Robust, proprietary technology and data-driven content power trusted, authoritative digital brands, led by Android Central, iMore, Windows Central, CrackBerry, CordCutters and Thrifter, that educate and inspire a monthly audience of 50+ million passionate technology enthusiasts and shopping consumers to make better-informed purchase decisions for personal electronics.